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THINX SECURES $25MM INVESTMENT FROM PERSONAL CARE GIANT KIMBERLY-CLARK

Published October 4, 2019
Published October 4, 2019
Thinx

Personal care giant Kimberly-Clark, which sells Kotex brand tampons and pads, invested $25 million in start-up Thinx, maker of reusable period underwear.

WHO: Thinx is the creator of period-proof underwear designed to offer an eco-friendly alternative to pads and tampons. The company’s period-proof innerwears are made by using quad-dry breathe technology, with thin materials that resist stains and leaks, wick moisture, and provide anti-bacterial support, enabling menstruating women to avail anti-microbial, moisture-wicking, breathable, and washable period-proof underwear.

WHY: Kimberly-Clark’s investment will enable Thinx to launch a lower-cost line of underwear priced between $15 and $19 a pair, compared to the current options with prices between $32 and $39.

IN THEIR OWN WORDS: In an email to customers, Thinx CEO Maria Molland commented: “We want people to have access to our underwear just as easily as they can pick up a pad, pantyliner, or tampon—and, as with any startup, we’ve weathered tough days when we’ve wondered if we can truly disrupt the menstrual hygiene space. Today, I am very excited to share that we are closer to our goal than ever before.”

DETAILS:

  • Kimberly-Clark has invested $25 million in Thinx.
  • To date, the company had raised less than $2 million in total.
  • The brand has doubled its sales to $50 million and reached one million customers. Its products can now be found in more than 60 boutiques and retail partners around the world including Nordstrom in the US, David Jones in Australia, and Galleries Lafayette in France.
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